Feb. 1, 2007 - The California Baptist Athletic Department and Online Commerce Solutions (OLCS) announced the launching of the Lancer Shoppe on the University's Official Athletic Site - www.GoRunners.com. Fans can now shop online exclusively at CBULancers.com for CBU merchandise and products. As the official online store for CBU Athletics, the Lancer Shoppe features a wide variety of licensed merchandise. Overall, the store will offer more than 50 different items from which shoppers may chose. Fans will be able to purchase apparel for every varsity sport, as well has "hot-market" items and official team apparel. Visitors to OAS will be able to access the Lancer Shoppe by clicking on the ONLINE STORE button/box on the home page. Utilizing the latest e-commerce technology, visitors to the store will be able to browse effortlessly and purchase products online from the comfort of their computer. "We're pleased to launch our merchandise store on our athletic Web site, and we believe our Lancer fans will be equally excited about the opportunity to shop for official athletic CBU merchandise in a secure environment," said Athletics Director Kevin Steele. "It's a great thing to know that purchasing Lancer gear is just a click away." "We are excited about the Lancer Shoppe and the opportunity to provide their fans an expansive offering of apparel and non-apparel merchandise," said Dave Benson, president of OLCS.